We all know that drinking water is essential for living. It makes up 50-65% of our bodies, which is why staying hydrated is key for staying healthy. But, have you ever thought about the importance of water for your skin specifically? Studies show that skin’s composition also holds a high percentage of water—a whoppin’ 64%! So, doesn’t it make sense that water is also essential for skin health and hydration? YES!
Many celebrities swear by the magical powers of drinking plenty of water for their skincare and beauty routines. Studies have even shown that over-production of oil in the skin, and in turn blemishes and breakouts, can be caused by a lack of water or dehydration. And, studies have also shown that proper hydration leads to decreased signs of aging and stress on the body and skin. So, why aren’t we doing more to target our skin for hydration?
Here’s the problem…
Skin and water (when applied topically) simply don’t mix! In order to maintain its barrier functions and protect our internal organs from the environment, our skin is constantly producing and secreting oils. And yes, you guessed it, water and oil don’t mix! That’s why we don’t drown in the shower or when we go swimming.
Here’s the other catch…
60-80% of all cosmetic and skincare products are made up of water! Water is an ingredient (the main ingredient) used to mix or emulsify all of the other ingredients in the product as well as to determine viscosity. So, essentially, 60-80% of what you’re paying for in “hydrating” skincare products is not actually doing anything to help hydrate your skin…UNTIL NOW!
HydrO18™ Activated Water™ Technology
Apriori Beauty has recently had the pleasure of working with a small Bio-Tech firm in Southern California that has found a solution for this skincare and hydration predicament—HydrO18™ Activated Water™! Before being mixed with other ingredients, HydrO18™ Activated Water™ undergoes treatment to adjust the structure of water’s molecules in a way that more closely mimics an oil. Thus, when applied topically to skin, it is more easily received and absorbed, ultimately making water an ingredient that actually hydrates the skin! For the first time ever, products formulated with HydrO18™ Activated Water™ will be made up of the highest percentage of ingredients actually working to improve skin’s hydration and health. Where can you buy this?!
ONLY from Apriori Beauty!
Apriori Beauty is the FIRST company to formulate a product utilizing HydrO18™ Activated Water™. Celloxylin Moisture Extreme, Hydrating Mask with HydrO18™ Activated Water™ blends the benefits of this water technology with other key hydrating ingredients (hyaluronic acid, kaolin clay, shea butter, coconut oil, resveratrol, apple fruit extract, and tremella fuciformis mushroom extract) to bring ultimate hydration and moisture to the skin. It is a product unlike anything else on the market!
How do I get my hands on this Hydrating Mask?!
Apriori Beauty is currently offering a crowd-sharing pre-order special while manufacturing gets under way. “Because we are a smaller beauty brand, and we wanted to utilize this innovation to build brand awareness at the same time, Celloxylin® Moisture Extreme Hydrating Mask is available exclusively for pre-order on the Tech & Innovation launch pad Indiegogo.com,” says Elizabeth Vervynck, Co-owner of Apriori Beauty. The Indiegogo campaign will run through January 5th, 2018 and the product will officially be released in February 2018 at aprioribeauty.com.
To learn more and to pre-order, visit: https://igg.me/at/ABHydratingMask