We all know that drinking water is essential for living. It makes up 50-65% of our bodies, which is why staying hydrated is key for staying healthy. But, have you ever thought about the importance of water for your skin specifically? Studies show that skin’s composition also holds a high percentage of water—a whoppin’ 64%! So, doesn’t it make sense that water is also essential for skin health and hydration? YES!
Many celebrities swear by the magical powers of drinking plenty of water for their skincare and beauty routines. Studies have even shown that over-production of oil in the skin, and in turn blemishes and breakouts, can be caused by a lack of water or dehydration. And, studies have also shown that proper hydration leads to decreased signs of aging and stress on the body and skin. So, why aren’t we doing more to target our skin for hydration?
Here’s the problem…
Skin and water (when applied topically) simply don’t mix! In order to maintain its barrier functions and protect our internal organs from the environment, our skin is constantly producing and secreting oils. And yes, you guessed it, water and oil don’t mix! That’s why we don’t drown in the shower or when we go swimming.
Here’s the other catch…
60-80% of all cosmetic and skincare products are made up of water! Water is an ingredient (the main ingredient) used to mix or emulsify all of the other ingredients in the product as well as to determine viscosity. So, essentially, 60-80% of what you’re paying for in “hydrating” skincare products is not actually doing anything to help hydrate your skin…UNTIL NOW!
HydrO18™ Activated Water™ Technology
Apriori Beauty has recently had the pleasure of working with a small Bio-Tech firm in Southern California that has found a solution for this skincare and hydration predicament—HydrO18™ Activated Water™! Before being mixed with other ingredients, HydrO18™ Activated Water™ undergoes treatment to adjust the structure of water’s molecules in a way that more closely mimics an oil. Thus, when applied topically to skin, it is more easily received and absorbed, ultimately making water an ingredient that actually hydrates the skin! For the first time ever, products formulated with HydrO18™ Activated Water™ will be made up of the highest percentage of ingredients actually working to improve skin’s hydration and health. Where can you get this?!
ONLY from Apriori Beauty!
Introducing Apriori Beauty’s newest skincare innovation, Celloxylin® Moisture Extreme, Hydrating Mask — the first product to market with the patented HydrO18™ Activated Water™. This game-changing technology solves the skin/water hydration dilemma. Replacing regular water in the formula, this Activated Water™ is treated with plant-based ingredients to more closely mimic an oil. It still mixes the other ingredients together, while also maintaining and delivering its hydrating benefits to the skin. It has been clinically-proven (see chart below) to hydrate skin up to 41% more than regular water. For the first time ever, this Hydrating Mask will be made up of the highest percentage of ingredients actually working to improve skin’s hydration and health!
Celloxylin® Moisture Extreme, Hydrating Mask blends the benefits of this water technology with other key ingredients to bring ultimate hydration and moisture to the skin, including:
• Macadamia nut oil,
• Hyaluronic acid,
• Kaolin clay,
• Shea butter,
• Coconut oil,
• Goji Berry,
• Apple fruit extract,
• Resveratrol, and
• Tremella fuciformis (mushroom)